Procter & Gamble introduced Tide Coldwater, a laundry detergent designed to clean in lower temperatures, in January. Company executives said Tide Coldwater provides a deep clean that is fabric- and color-safe. Product development was fueled by consumer desire to reduce high energy bills, according to P&G executives. “Our research tells us that most consumers recognize and value the benefits of washing in cold water, primarily fabric protection and money and energy savings,” said Julie ...